#Fashion marketing

#Fashion marketing

According to H&M, the digital twins will initially appear in social media posts, clearly marked with watermarks to indicate their AI origin, in compliance with platform guidelines on Instagram and TikTok that require disclosure of AI-generated content.

The ASA states that Zara's advertisements were not prepared "with a sense of responsibility to consumers and to society," indicating a breach of industry standards.

Acne Studios has appointed Brune Buonomano as chief marketing officer, succeeding Isabella Burley, as the brand targets €500 million in annual sales.